The Game of Creativity

Ideas

How to Make a Creative Brief

How to Make a Creative Brief A creative brief is a document that is referenced for all your creative decisions on a project. It often informs you of the guidelines that you should be creating within. Sometimes this is a brand message or guidelines and sometimes it’s a bit behind the strategy of how to solve a specific problem. While there is no one way to put one together, I’ll give a few tips into making a creative brief that helps you become more creative.

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